What Is a Good Cost Per Lead for a Roofing Company?
Ask ten roofers what a good cost per lead is and you will hear ten different answers. That is because the question has no single number attached to it: a lead for a minor repair, a full roof replacement, and storm damage work are not the same thing, and should never be judged by the […]
The Roofing Marketing Checklist: 15 Things to Fix Before You Spend on Ads
Running ads before your foundation is ready is the fastest way to waste a marketing budget. Ads do not fix a weak Google profile, a slow website, or a phone nobody answers — they just send more people into the same problems, faster. Before you spend on ads, work through this checklist. Every item is […]
Facebook vs Google for Roofing Leads: What the Data From Your Own Market Says
Every roofing company owner has heard both sides of this argument. One marketer says Facebook is where the leads are cheapest. Another says Google is the only channel worth paying for. Both can sound convincing, and both can be wrong — because the right answer for your company depends on your own market, not on […]
Your Roofing Company Shows Up on Google — But the Phone Doesn’t Ring. Why?
It is one of the most frustrating positions a roofing company owner can be in. You search for your own business, and there you are — on Google, in the results, exactly where you expected to be. Yet the phone is not ringing. The form submissions are not coming in. The visibility is there, but […]
How Long Does SEO Take for a Roofing Company? A Realistic Timeline
Ask any roofing company owner who has tried SEO, and you will hear the same question: how long until it actually works? The honest answer is that SEO is not a switch you flip. It is a process that builds momentum over time, and the timeline depends on where you are starting from, how competitive […]
Video Ads for Roofing Companies: What to Film Before, During and After a Job
A homeowner who is choosing a roofer has one big worry: will this crew do good work on my house? A video ad answers that question faster than any paragraph of text can. It shows the crew, the roof, and the finished result, and it lets a homeowner picture the same crew working on their […]
Local SEO vs Google Ads for Roofers: Where Should Your First $1,000 Go?
If you have $1,000 to spend on marketing your roofing company, the hardest part is not the spending. It is choosing where that money goes. For most roofers, the choice comes down to two options: local SEO or Google Ads. Both can bring in calls. They work in very different ways, and the right split […]
Google Reviews for Roofers: A Simple System to Get More, Every Week
When a homeowner searches for a roofer, reviews are often the deciding factor. Two companies can offer the same services in the same town, and the one with recent, genuine reviews usually gets the call. Homeowners scan for signs of real, recent work: did other homeowners have a good experience, and did it happen lately? […]
7 Roofing Website Mistakes That Kill Your Conversions
Your website is often the first impression a homeowner gets of your roofing company — and it is usually formed in seconds. A homeowner with a leaking roof or storm damage is not browsing for fun. They are comparing two or three companies, looking for one that feels trustworthy and easy to reach. If your […]
Storm Season Marketing: How Roofers Fill the Calendar After a Hail Event
A hailstorm can change a roofing company’s month in a single afternoon. Phones that were quiet start ringing, neighbors compare notes about damage, and every roofer in town is suddenly competing for the same homeowners. The companies that fill their calendars are rarely the ones that shout the loudest after the storm. They are the […]